Why Indovia runs 95% of its Japan mix on CPE
An interview about adapting acquisition to the Japanese market and measuring player economics.
Read at Rocket AdsAbout Indovia
One founder. Built from the ground up.
Indovia is a mobile puzzle and casual game publisher: a profitable, founder-led business grown through partnerships with game studios around the world.
The founder story
Learning the whole business.
Indovia began with Jatin’s experience in growth and a determination to build a profitable mobile gaming business.
Building the company required going beyond acquiring players. He taught himself the disciplines behind the business: game design and product development, player behaviour, optimisation, live operations, data infrastructure, creative production and financial management.
Working directly across these functions shaped how Indovia operates today. Product decisions connect to player data. Creative production connects to growth performance. Spending connects to the economics of each game. AI-enabled workflows help turn that understanding into repeatable processes.
From these bootstrapped beginnings, Indovia grew to a company-reported $2.5 million annualised revenue run rate while maintaining profitability, without an injection of the founder’s personal capital.
Our portfolio
From zero to eight published games.
Indovia grew its portfolio through partnerships with game studios around the world. Our approach brings together each studio’s development expertise with Indovia’s experience in publishing, growth, monetisation and live operations. We build partnerships around shared commercial success, with a clear aim: help studios build sustainable businesses while growing a profitable publishing portfolio together.
- Published games
- 8
- Portfolio downloads
- 3M+
- Markets reached
- 50+
Portfolio totals reported by Indovia.
Selected games from the eight-game portfolio
What comes next
Built to grow beyond the founder.
Building across the business gave Jatin firsthand experience of what each function needs to succeed—and how the functions depend on one another. The next chapter is to turn that foundation into a stronger organisation: bringing in specialists, giving them clear ownership and building on the systems already established. The ambition is a company with a shared founder-led vision and teams empowered to carry it forward, from product and publishing to growth, creative and technology.
Jackson / In development
From publishing games to building proprietary technology.
Indovia’s publishing experience is shaping its next chapter: Jackson, a unified hub for game discovery and rewards currently in development. The ambition is to build proprietary adtech that connects how players discover games with how they engage with rewards—extending Indovia’s experience in growth and monetisation into a product of its own.
Explore JacksonIn conversation
Perspectives from the field.
In a Rocket Ads interview about Japan, Indovia discusses adapting acquisition to the market and using player economics to inform decisions. Read the original coverage and other industry features below.
Indovia’s Japan CPE interview, in Korean
Korean-language coverage of Indovia’s approach to user acquisition in Japan.
Read at OpenAds
The 3 Mobile Growth Trends Quietly Defining 2026
Industry perspective featuring Indovia on mobile game growth.
Read at GamesforumWork with us
The next great game starts with a conversation.
Building a puzzle or casual game? Or interested in the business behind it? There’s a place to start.